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Yet the consulting market shows a duality. The same provider that presents polished promises and proven references does not always deliver the same quality once the contract is signed.
Maybe you’ve already been in this situation: in some cases, you meet senior-led, cohesive teams that quickly embed and create impact. But in others, you encounter a very different reality: consultants brought in mainly for availability, generic frameworks with little tailoring, and delivery models that create dependency rather than capability.
This has led many leaders to ask the same uneasy question: are we really getting the experts we were promised, or just the leftovers from the bench?
Perception vs. practice
Public perception amplifies the issue. In many Western countries, consulting is often portrayed as a profession of “con artists” or “snakeoil salesmen” draining budgets without delivering enough value.
Yet in reality, consultants are often skilled specialists solving specific tasks. They are the fastest way to activate expertise on complex problems. Still, every mismatch between promise and delivery risks reinforcing the stereotype.