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Pension assets have grown to a record level in the OECD, totalling $70 trillion (£53 trillion) at the end of 2024. The majority of these are managed by pension providers with $6.7 trillion (£5 trillion) in public pension reserve funds.
Pension Markets in Focus 2025 (OECD Report)
With AI moving from experimental pilots into mainstream use in many parts of financial services, pensions are no exception and in a market of this scale, its potential is vast. As with any opportunities presented by AI, they go hand-in-hand with new operational, ethical and regulatory hurdles. For example, data privacy, algorithmic bias, and regulatory compliance are all front-of-mind for trustees and providers.
But pension providers will fall behind if they do not continue to progress along the AI path. Over time, members will accept and expect to see AI enhance their pension products. At emagine, we are supporting clients to explore and embed AI in a safe, compliant way, with an overriding focus on robust data governance.
Smarter investment strategies
AI and machine learning can enhance traditional investment models, processing far larger datasets than a human can and in a matter of milliseconds.